MYCAD – Multicultural Youth in Creative Advertising and Design – is Ayzenberg’s program developed with the goal of introducing design and advertising to high-school-aged multicultural youth groups. Ayzenberg, an advertising agency, teamed up with our Chief Creative Officer, Rudy Manning to develop MYCAD program. Pastilla then set to build a strategic brand identity system that would capture their target demographic and encourage them to explore opportunities in design and advertising.

Created at Pastilla for Ayzenberg Group