Judd Foundation, 2024
This brand refresh for Judd Foundation, a non profit committed to preserving and exhibiting art by Donald Judd and other artists. The goal was to make a system that was to make a system that was distinct while also being simple and able to play a supporting role to imagery.
Self-Initiated
Typefaces
Baikal by New Glyph Suisse Intl' by Swiss Typeface
Color was especially important for this brand as in some applications the color is doing a good deal of the heavy lifting. Drawing reference from Judd's playful and experimental use of color the palette has been narrowed down to 15 colors with cool, warm, and neutral colors of varying brightness. These can be combined in many ways to create appealing and eye catching work.
Judd Foundation, 2024
This brand refresh for Judd Foundation, a non profit committed to preserving and exhibiting art by Donald Judd and other artists. The goal was to make a system that was to make a system that was distinct while also being simple and able to play a supporting role to imagery.
Self-Initiated
Typefaces
Baikal by New Glyph Suisse Intl' by Swiss Typeface
Color was especially important for this brand as in some applications the color is doing a good deal of the heavy lifting. Drawing reference from Judd's playful and experimental use of color the palette has been narrowed down to 15 colors with cool, warm, and neutral colors of varying brightness. These can be combined in many ways to create appealing and eye catching work.
Graphic Designer
512-888-6937
marko.yoder@gmail.com
Projects
Experiments