Glendale Tech Week, 2022
From its very first edition, Pastilla teamed up with the City of Glendale Economic Development Division to provide creative, design, development, and marketing services for its promotion aiming to engage with the event’s target to achieve its attendance goals.
Throughout the different editions of Glendale Tech Week, Pastilla faced several challenges, such as the global digital marketing behavioral changes that influenced media performance, and the needing to adapt the communication for each year’s different modalities (virtual and in-person).
Our strategies & key tactics overcame the faced challenges, achieving the desired leads established in the KPIs for all editions.
Created at Pastilla for the City of Glendale Economic Development Division
Team
Rudy Manning
Youna Jang
Gabriel Cesepedes
Mark Yoder
Typefaces
Video by Canada Type
Roboto by Christian Robertson
Glendale Tech Week, 2022
Glendale Tech Week is a week long event in Glendale to show off the latest tech innovations. Working with the team at Pastilla this identity was created to highlight the important aspects of the event.
Created at Pastilla for the City of Glendale Economic Development Division
Team
Rudy Manning
Youna Jang
Gabriel Cesepedes
Mark Yoder
Typefaces
Video by Canada Type
Roboto by Christian Robertson
Graphic Designer
512-888-6937
marko.yoder@gmail.com
Projects
Experiments