Simplifying Access to LA's Parks System

Overview

LA Parks and Recreation already offered residents over 400 public parks, sports facilities, and recreation centers – but a more intuitive digital experience was needed to increase online registration for activities.

The Challenge

This project came with many challenges because of the wide variety of offerings by LA Parks and Recreation which were often not organized in a way that was easy to parse through.

Role

Designer

Year

2022

Team

With the help of an in-house research team and multiple user research sessions we managed to establish a number of user needs we wanted to address.

Key Insights

Fragmented Information

Users struggled to find programs because information was scattered and disorganized.

Navigation Challenges

Users needed a way to quickly identify programs that matched their interests and schedules.

Clunky Registration

Users wanted a simpler way to manage registrations for their entire household.

QUESTION:

How might we streamline the process of discovering and registering for LA Parks programs?

Facilitating Easy Discovery

With hundreds of programs to choose from, users often felt overwhelmed by the sheer number of options. To make discovery effortless, I introduced intuitive categories and smart filters that helped users quickly narrow down their choices.

With hundreds of programs to choose from, users often felt overwhelmed by the sheer number of options. To make discovery effortless, we introduced intuitive categories and smart filters that helped users quickly narrow down their choices.

Highlighting Key Information

Streamlined Registration

One of the biggest challenges users faced was sifting through cluttered and disorganized information to find what they needed. To address this, we prioritized clarity and simplicity in how program details were presented.

One of the biggest challenges users faced was sifting through cluttered and disorganized information to find what they needed. To address this, we prioritized clarity and simplicity in how program details were presented.

Streamlined Registration

Registering multiple family members for programs used to be a time-consuming and frustrating process. To address this, we introduced a household profile feature that lets users manage registrations for their entire family in one place.

Registering multiple family members for programs used to be a time-consuming and frustrating process. To address this, we introduced a household profile feature that lets users manage registrations for their entire family in one place.

Results

35%

Increase in Online Registrations

Increase in online registrations

85%

of residents successfully completed the dedication process without help

7K+

new accounts registered

Takeaways

Working closely with the research team, we gained valuable insights that informed design decisions and ensured the solution met real user needs. This project reinforced the importance of simplifying complex systems and creating a user-friendly experience to drive engagement and satisfaction.

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